Millions of subscribers, and struggles to sell a t-shirt

I know of a channel with millions of subscribers. The videos perform well, the comments are strong, and the chart looks like something you would screenshot and share, but then he offered that audience a t-shirt to purchase, and hardly anyone did.

Millions of people, and not many of them could have told you what he stands for.

That disconnect is about to become costly. These days, anyone can produce a video, so attention loses value every month, while the one thing no one can manufacture is a name people already trust. By the time this sorts itself out, whoever owns that will be in good shape. I do not think the opportunity to build one will remain open for much longer.

Drew Hitchcock and I created The Engine Room to address that issue. A monthly masterclass group and office hours, teaching the frameworks we work with our clients right now. It launches in September and we’d love to have you!

Everything’s here: https://engineroommembers.com/

If you’re starting from zero, or think this is an overnight growth hack, this ain’t for you!

Bo