Why YouTube Feels Like Learning a New Language

I’m learning Portuguese at the moment and the process feels almost identical to growing on YouTube.

At first it’s exciting, then it gets frustrating. Progress is slow. You feel like a ******, you celebrate small wins, but unless you commit daily with practice, conversation, and guidance, progress stalls. Apps like Babbel or Jumpspeak give you surface-level fixes, but in the real world they don’t hold up.

YouTube works the same way. Most people see success stories and assume it’s easy. What they miss are the years of trial, mistakes, and false starts.

One of my clients is proof. He spent six years dabbling and picked up 30K subscribers. Then he decided to get serious. He hired a coach (me!), worked the right frameworks, and committed.

In just twelve months he added 70K subscribers and hit the 100K mark. His views hit millions. His business grew so fast it forced a restructure. Most important of all, he finally felt the impact of his work.

The real game is commitment. It’s meant to feel overwhelming. Growth always feels slower than you want. Keep showing up, keep experimenting, and focus on improving 1% every day. That is how you win. The work to get there is way more than you think.

Here’s the part most creators don’t want to hear:

Think it’s simple because you grew a million dollar business? Wrong.
Think you can outsource it like you do your main business? Wrong
Think a video a week cuts it? Wrong. It takes 3-6.
Think one thumbnail per video is enough? Wrong. Try 3-9.
Think you can post and walk away? Wrong. The first 48 hours demand constant analysis and adjustment.
Think you can wing it without preproduction? Wrong. Skip it and your video is dead before upload.

This is a new world with new rules. The ones who commit will win. The ones who dabble will stay stuck.

Bo