Stop Creating Content. Seriously

Most people are stressed about content because they’re trying to create from scratch.

They compare themselves to people who’ve been in the game for years. People who are obsessed. Odds are, you’re not obsessed. And that’s fine.

But that comparison creates a negative loop in your head and inside your team.
The spiral of doom.

You sit down, stare at a blank doc, and try to “be creative” and “get likes.”
That’s not sustainable. And it’s not necessary.

Here’s the reality:
Your best content already happened.
You just didn’t record it.

It probably happened on a coaching call.
Or in a team meeting.
Or in a voice note you sent a friend.
Or at a retreat when someone asked a real question.
(Definitely not in the memes you’ve been firing off in your IG DMs. You know who you are 🤣)

These are the moments where you’re clear, emotional, and fully in integrity.
That’s what cuts through. People can feel what’s real.

You don’t need a content calendar. You don’t need ChatGPT.
You need a system that captures your environment when you’re in flow.

“But Bo… what about the hook, the script, the CTA?”

Simple. I’ve said it a billion times. Be a student of the game. When you study content and stay close to your message, you’ll naturally start speaking in hooks and soundbites without forcing it.

I was with Brandon Turner recently in Austin. The guy is a walking content machine. Not because he’s performing, but because he’s aware. He knows the game and knows his people. He doesn’t turn it on. He just doesn’t turn it off.

It takes practice. But eventually, the switch flips.

Here’s how to start:

• Record everything. Especially coaching or leadership calls. (Get permission, obviously. But odds are, the gold’s in there.)

• Mic up when you’re teaching, riffing, or sharing ideas.

• Speak from your Happy Place. Your best content doesn’t come from sitting under artificial lights in a studio. It comes when you're in your zone. Walking. Snowboarding. Reflecting outdoors. Feeding your Cattle 😉

• Build a system to pull the best moments. Your editor or assistant needs to know your North Star and who you serve.

• Format by platform. Release daily.

• Don’t try to perfect it. Quantity will teach you what quality actually looks like.

This is what Gary Vee meant all those years ago when he said:
Document. Don’t create.

It doesn’t have to be complicated.
But it does have to be consistent.

If you ever find yourself saying:
“I don’t know what to post…”
Start recording what you’re already doing.

You’ll be surprised how much is already there.

Have a great week,
Bo