The Youtube Cheat Code No One Wants To Know...

Everyone wants YouTube to pay off in 3 months. Spoiler alert: It won’t.

If you’re serious, think in decades. Ten years.

That’s how long it takes to really build something that lasts. Not 10 videos. Not 10,000 views. Ten years of showing up day after day. More and more people jump on the platform daily, so those goalposts are only getting further and further away.

Every creator you admire? They’ve been at it for years. Most of them were uploading when nobody was watching. They sucked at first. Their videos dragged. Their thumbnails were ugly. Didn’t matter. They kept going. They had those dark night of the soul conversations… but they won.

That’s the cheat code: don’t quit.

Either you or Youtube will break first. Just don’t break first.

Also, the funniest thing I see, people getting upset their video didn’t hit 100k views out the gate… Give the video a f**king chance! A rising tide rises all ships. Below are examples of 2 “dead on arrival videos" recently that came back to life faster than Jesus. The top one nearly zero for 50 days… now 600k…

While everyone else flames out at year one or two, the ones who survive to year ten… they win by default.

So if you’re stressing about your channel after a few months, zoom out.
Ask yourself: Am I willing to still be here in 2035?

If the answer is yes, you’ll win.
If the answer is no, you’re already done.

If you’re wondering if it’s worth it… f**k yes it’s worth it! It will change your life, no matter what business you’re in. I have countless stories of creators I work with who’s lives are completely changed from Youtube.

One client, when the plane lands in his home country and he’s on board, the pilot welcomes him home personally over the announcements… seriously!

Me

PS. A lot of people want me to coach them or take them on as a client. The reality is I have limited bandwidth and only deep dive with peeps I want to. BUT…. After many people asking, I will be starting a very exclusive, very limited Youtube Bootcamp: Zero to One cohort in the coming weeks. An 8 Week Deep Dive of all I know and set you up for success. Stay tuned for announcements here and when to sign up.