The Harsh Truth About Content Metrics (And Why They’re Lying to You)

Most creators sabotage themselves by obsessing over metrics before they’ve earned the right to use them.

Yes, you hired a team to shoot, edit, analyze, and post. That’s part of the game.
But none of it matters if you haven’t put in the reps yourself.

What’s “starting out”?
Have you made 50 solid videos?
100?
200 episodes?
No?

Then stop checking your views. You’re not there yet.

Phase 1: Just Post the Damn Thing (Reps 1–15)

You don’t need feedback.
You need muscle memory.

Post. Move on.
It will suck. You’ll cringe. Good.

This phase is about quantity, not quality.
You are not special. You are not above the suck.

Phase 2: This Sucks and You Will Too (Reps 15–50)

Welcome to Hell M**therf**ker!

• You hate how you sound

• Your thumbnails look like a chimp used Canva

• You’re bleeding effort with no traction

You’ll want to quit. Weekly.

Don’t.

Forget likes. Forget followers.
This is the apprenticeship phase. Build skill, not status.

Fix what sucks:

• Hooks flat? Sharpen them

• Editing sloppy? Tighten it

• Rambling? Script tighter

• Boring delivery? Become a student of the game

• Ugly visuals? Hire help

Improve 1% every time. That’s your metric now.

Phase 3: Let The Games Begin (Reps 50–200)

Now you get to play a different game.

• Refine your hook-to-retention curve.

• Test thumbnails like a savage and kill what doesn’t click.

• Spot the content patterns driving real growth and systemize them.

• You’re no longer guessing. You’re iterating with intent.

You've built the engine. Now you tune it for scale.

Noah Kagan calls this The Law of 100: Don’t even think about results until you’ve done 100 reps.

Honestly, with how saturated this game is? I’d push that to 130+.

The Point?

Most people quit in Phase 2 while expecting Phase 3 results.
That’s the trap.

• Do the reps.

• Earn the metrics.

• Then dominate.

You’re probably wondering where do I come in as a Brand Consultant for the Obsessed?Simple. I work with the ones who’ve done the reps. They’ve pushed through the suck, figured out their message, and now they want to turn it into a machine.
That’s where I help: dialling in the strategy, sharpening the positioning, building systems that actually scale.

TLDR; You’ll never master quality until you master quantity

Bo