what a year of taking YouTube seriously looks like

He posts 1,100 times a month

Millions of subscribers, and struggles to sell a t-shirt

Everyone's faking being real

except Burnt Peanut...

You're not early anymore

YouTube isn't hiding your videos. Your viewers are.

You Can't Polish a Turd, and 3 Other Brand Truths

I interviewed Mel Robbins on a toilet.

A grown man became a peanut and got famous.

Sit with that for a second. There is a lesson in it.

Sorry, this isn't about YouTube

your thumbnail looks like a chimp made it

1.4 Million views in 6 days. Zero promotion